How does a client make it easier for someone else to sell their product?

The Flower Fields is a grower that sells its plants to retailers and was looking for a way to build recognition and demand with those buying the plants. They built a marketing program from both ends - using ads in lifestyle and gardening magazines to build interest from consumers to go looking for The Flower Fields plants - and helping retailers market the plants with a consistent brand “look” for shoppers to recognize when they got in store.

Plant tags, store signage, marketing tools and online support were provided in an easy to use “Advertising In A Box” CD that had customizable POP templates for plant stores to print out and display with The Flower Fields products.