This project started out small.

This project landed on my desk as a simple, stapled coupon book to be handed out to kids after participating in a bowling league.
And that just didn’t sound like fun to me, so how would that be fun for a kid?

We talked the client into making this project into something more special. The kit on the left is the first set of trading cards we created, with coupons on the back, to make this thank you a little more fun. The program proved so popular that it was expanded the following year to include the trading cards (on the right), store signage, advertising materials and some online games. And to make these materials really stand out, we printed them using a hexachrome printing process, instead of traditional 4 color process.